brand messaging
WithCo
WithCo was a nearly 5-year-old business when they reached out seeking help with their brand language in the Spring of 2022. The company, which sells fresh ingredient cocktail mixes, was in the midst of a redesign — for both their product packaging and their website — and also had a massive opportunity for growth in the works. The stakeholders knew it was time for tight, consistent, on-brand language that would help bring their various endeavors to life. Over the course of three months, Smudgepot created brand messaging guidelines for the company as a whole, and also created product messaging guidelines for the brand’s eight distinct cocktail mixes. The resulting language can then be easily plugged into WithCo’s [forthcoming] website, onto the new product packaging, or used in any other marketing application: social media captions, one-sheeters, shelf-talkers, and more.
“Just want to say thank you again for putting [these brand messaging guidelines and product messaging guidelines] together for us. It’s already proving to be super helpful, and feels like a big load off our shoulders.”