email copy
Story Brand
A business that built its success by helping other businesses clarify their messaging, Story Brand contracted Smudgepot to write emails for their own marketing campaigns. The business was pushing their newest endeavor, Business Made Simple University, and had too much work to manage internally; they lacked the time and manpower necessary to market their new product, so they turned to Smudgepot for help. Although it initially took some trial and error to nail the brand’s distinct and direct voice, Smudgepot ultimately delivered email copy that turned leads into paying customers. Win!
“The copy [for these emails] is really strong. I know you made some shifts to try and nail our voice, and it really comes through! No edits from me.”