website design
Bare Bones Butcher
The COVID-19 pandemic forced Bare Bones Butcher to completely shift their business model, which had previously depended on walk-in business in their brick-and-mortar butcher shop: they decided to sell their products online. The challenge however, was building a site that would allow for strict inventory management and price adjustments for each customer’s custom orders after they’d been filled. Although Smudgepot had designed the shop’s initial website, this opportunity presented Smudgepot with the chance to execute a redesign in tandem with the online store to create an entirely new online experience for the brand. With rewritten language, easy-to-navigate interface, and custom-ordering for local meats and eats, Smudgepot delivered a website that both encouraged viewers to visit the store in person and to explore the shop’s online ordering capabilities.
“Maddie came up with the visual identity and branding for our whole animal butcher shop, and has also created a real voice for Bare Bones. Through the copy she wrote on our website, our Instagram captions, and our email marketing, BBB is represented as friendly, smart, knowledgeable and likable. We never could have done that on our own”
Jason Arnold Interiors
In 2022, Nashville interior designer Jason Arnold decided he wanted a website that could better represent and grow his business, so he reached out to Smudgepot to take on the job. Smudgepot wrote streamlined language that better described his interior design style, laid out his services, and also improved the site’s SEO. From there, Smudgepot utilized fonts and colors representative of his classic yet modern interior style and relied heavily on photographs of his work to speak volumes. The result is a clean, masculine, timeless online portfolio that showcases the designer’s work and entices new clients to inquire about hiring Jason Arnold to bring their own space to life